8 1/2 x 11 Flyers v.
Giant Fluorescent Posters
Inattentional Blindness
INATTENTIONAL BLINDNESS
REASON WHY 8 ½ x 11 FLYERS ARE NOT HIGHLY VISIBLE, PERCEIVED AND REMEMBERED
Inattentional Blindness, Also known as "perceptual blindness" which is the phenomenon of not being able to see things that are actually there. This can be a result of having no internal frame of reference to perceive the unseen objects, or it can be the result of the mental focus or attention which cause mental distractions. The phenomenon is due to how our minds see and process information.
Closely related to the subject of "Changed Blindness" which is an observed phenomenon of the inability to perceive features in a visual scene when the observer is not attending to them. That is to say that humans have a limited capacity for attention, thus limiting the amount of information processed at any particular time. Any other prominent features within the visual field will not be observed if not processed by attention.
This phenomenon takes place with 8 1/2 x 11 lost pet flyers. They are not perceived or remembered to the general mass of people. Research shows out of every one 8 ½ x 11 flyer, about two people see and perceive them. These are not good numbers.
When the inattention stimulus (an 8 1/2 x 11 lost pet flyer) falls outside the area to which attention is paid (i.e., driver focusing on a signal light), it is much less likely to be seen. This explains why so many people fail to notice this size of lost pet flyer.
Also, if the object (lost pet flyer) falls outside of the area where the driver is paying attention, and it is something that is not significant to the driver, then it most likely will not be perceived. Therefore, if the driver is not an animal lover and does not even care about lost pet flyers, they likely won’t even notice the flyer. Animal lovers and anyone who has ever lost a pet
and posted a flyer are more likely to perceive them.
Color (flourescent posters) are more likely to be perceived during conditions of inattention. This is why we recommend the bright fluorescent posters because these colors SCREAM for attention! It’s why hunters and road crews wear the fluorescent blaze orange clothing.
INATTENTIONAL BLINDNESS RELATED TO WITNESSES
Inattentional blindess also can occur with moving objects. Some people just won’t see a dog that is trotting down a sidewalk. Also, the SIZE of a moving object affects perception under conditions of inattention. A Great Dane-size dog would be more easily perceived compared to a dog the size of a tea cup Poodle.
“Meaningfulness plays an important role in the capture of attention.” In other words, dog lovers are more likely to notice a loose dog than non-dog lovers and cat fanciers are more likely to notice an unattended cat than non-cat fanciers.
BLOODHOUNDS - THE ORIGINAL SEARCH ENGINE
